Saturday, June 25, 2005

Lack of Energy: How Serious is it?

2005-01-28 - Nutraceuticals World

Lack of Energy: How Serious is it?
According to a special health report from Harvard Medical School, a persistent feeling of fatigue is one of the most common health concerns in this country, accounting for 10-15 million doctor visits per year. Joe Marra, executive director, The Natural Marketing Institute (NMI), Harleysville, PA, agreed. He said 77% of consumers feel that maintaining energy is a top health priority (see figure 1), and 75% report that they are concerned with preventing lack of energy

"Other ingredients Ms. Schutt sees being used in energy formulations are more exotic. “I think the use of exotic ingredients like açai and catuaba are becoming more popular in energy drinks,” she said. “Açai is gaining popularity in energy drinks because in Brazil it is very common to combine this ingredient with guarana,” Another ingredient she highlighted was cupuacu, which is a Brazilian fruit that has a pleasant flavor profile and an interesting story behind it."

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